Who We Invest In

We are laser-focused on investing in companies that have at least one founder who identifies African and this founder must also have a controlling equity stake in the company.

We are looking for companies with a proof of concept, recurring revenue, and at least one contractual client or distribution partner.

Before applying, please carefully review our investment criteria to gauge whether or not your business is likely to be a fit for us.

  • We’re focused on companies that represent the future of agriculture, retail & distribution, and Web3 however, we have and will continue to invest in companies that may fall outside of this scope.

  • We invest in companies that have a market sizes of $1B+ with the potential to impact the life of 500,000,000+ Africans

  • The Spirit of BrandUp Global stands on the mission to invest in the next generation of entrepreneurs who are committed to the economic growth of Africa, developing and retaining young African talent, and investing in the founders and ideas that come after them.

  • We invest in companies and projects in the Republics of South Africa and Tanzania (including Zanzibar)

Our investments allow founders to reach key milestones in their growth.